Just how realistic a goal is augmented reality marketing?

Marketers are always looking for new and innovative practices to attract new customers and business. And in the tech world, there are few concepts more innovative than virtual and augmented reality. This blog will detail the differences between virtual reality and augmented reality, and how the latter can be used in marketing. We’ll then look at whether augmented reality is yet mature enough to be used on a broad scale by B2B marketers.

By Sam Gowing, 14 September 2018, 0 comments. Categories: E-Commerce, Gamification, Mobile Marketing, Wearables.

Mobile marketing mystics: Unlocking the potential of in-app advertising

Imagine it’s the 1980s for a second. You, a crystal-gazing marketeer, explain to your CMO that the future of marketing lays in mobile telephones.

‘Mobile phones! Pfft. They’re a yuppie fad, we don’t advertise to bricks,’ might come the scowling response of this 80s stereotype.

The derision wouldn’t be misplaced. For the first four decades that mobile phones existed, they were just that: mobile (as in, portable); phones (as in, well, a phone... for calling people). Outside...

WhatsApp launching pay-to-use tools for brand marketers

WhatsApp is launching a pay-to-use advertising service for brands looking to engage their customers directly on small screens.  

The move opens up a new revenue stream for the Facebook-owned messaging app since removing subscription fees in 2016 and allows businesses to send information or services updates, such as delivery information or tickets.

According to BBC news, the fee will be based on confirmed delivery, on which advertisers will pay between 0.5 cents to 9 cents (0.3p to 7p), depending which...

By Mark Jones, 03 August 2018, 0 comments. Categories: Customer Experience, Mobile Marketing, Social Media Marketing.

12% of UK Instagram influencers are still buying fake followers

Despite surging popularity in the emerging marketing channel, it seems a large chunk of influencers still refuse to play by the book in order to make a quick buck.

A study by independent campaign measurement firm CampaignDeus found 12% of UK influencers to have bought fake Instagram followers in the first six months of 2018. The findings were based on analysis of nearly 700,000 posts, identifying ‘bot-buyers’ by those with low UK followings, inexplicable jumps in follower count and subpar...

By Mark Jones, 01 August 2018, 0 comments. Categories: Campaigns, Mobile Marketing, Social Media Marketing.

5 ways to integrate video into your digital strategy on a shoestring budget

For years, mobile has been a key part of marketing dialogue and the industry-standard for many advertisements. However, innovation runs rampant in world of mobile and there are certain aspects of mobile that should get more attention by brands and advertisers. This year, the star of the show is clearly mobile video.

Time spent on mobile has continued to increase, and more than 75 percent of video viewing is mobile. But what does that mean for...

Instagram ad spend growth trounces Facebook in wake of privacy concerns

Instagram’s year-on-year ad spend grew 177 percent - four times that of Facebook - as its owner failed to live up to Wall Street expectations following its Q2 2018 earnings report.  

Excluding revenue from its hugely popular photo-sharing app, Facebook reported ad spend growth of 42 percent amounting to $13.23bn (£10.13bn) yesterday which, while on paper sounds reasonable, represented its slowest-growing quarter since it went public.

The report saw Facebook’s stock take a 10% plunge,...

By Mark Jones, 26 July 2018, 0 comments. Categories: Advertising, Mobile Marketing, Social Media Marketing.

Why advertisers must use next generation mobile technology responsibly

In advance of each iteration of a manufacturer’s smartphone, speculation is rife as to what new technology will be included and how this will enhance our lives.

What is clear from the range of smartphones that are currently available, along with predictions about future models, is that screen size is a critical way to gain a competitive advantage.

Big screens, small handsets

Apple’s most recent model, the iPhone X introduced features such as facial recognition to unlock the device that eliminated...

By Neil Johnson, 23 July 2018, 1 comment. Categories: Advertising, Advertising Technology, Mobile Marketing.

How to enhance your UX design with micro interactions: A guide

User experience (UX) is the most important part of any app. If a user finds an app difficult to use then it doesn’t matter how well it’s built or how good it looks – they won’t use it.

There are many areas within user experience, but the one we will focus on is micro interactions, which closely link to motion design and to the user interface (UI). Micro interactions are sometimes overlooked or viewed as a ‘nice to have’, however more and more people are seeing the benefits...

By Sarah Preston, 02 July 2018, 0 comments. Categories: Best Practice, Customer Experience, Mobile Marketing.

Norwegian CMS startup Sanity wants to kick content creation out of the 90s

As a digital marketer, you’ve more than likely to have had a run-in with a content management system (CMS). If you’re lucky, you might even get to use one every day.

Whether it’s Wordpress, SilverStripe, Drupal or Django, tucked away in the backend, it’s easy to take these painfully functional workhorses for granted, but one Scandinavian startup thinks the status quo is well overdue for an overhaul.  

Sanity is the product of Norwegian digital agency Bengler and co-founders...

By Mark Jones, 20 June 2018, 0 comments. Categories: Branding, Content Marketing, Mobile Marketing.

Mobile advertising to win third of global budgets by 2020

Mobile advertising is on track to account for 30.5% of global spend by 2020 to total $187bn (£142bn), according to Zenith’s Advertising Expenditure Forecasts, published yesterday (June 19).

That figure is more than double the $88bn spend predicted on desktop advertising and just $5bn shy of television. By 2021, however, mobile advertising is expected to “comfortably” overtake TV.

This cosmic rise is a direct result of consumers switching out the desktop for the anywhere-anytime...

By Mark Jones, 19 June 2018, 0 comments. Categories: Advertising, Mobile Marketing, Publishing.

Why 2018 is the year of less waste and more measurability in marketing campaigns

At the end of the 19th century, department store owner and marketing pioneer, John Wanamaker, famously said “half of the money I spend on advertising is wasted.” It’s a phrase that has been repeated throughout history and over a century later, marketers are still losing significant amounts of money on unsuccessful campaigns.

In fact, marketers believe that nearly

By Simon Baptist, 18 June 2018, 1 comment. Categories: Branding, Campaigns, Data-driven marketing, Mobile Marketing.

Instagram could be targeting YouTube’s influencer bucks with 60-minute videos

Instagram is rumoured to be rolling out long-form video in what could be a play by Facebook to poach a growing portion of ad spend from YouTube, owned by arch-rival in ad tech Google.

While Instagram currently supports hour-long live streams, videos are capped at just 60 seconds, but unnamed sources speaking to WSJ say this could be extended to 60 minutes, which could make the photo-sharing platform a whole lot more attractive to influencers.

The news comes despite Instagram already becoming the dominant force of...

How time spent in apps can give you back time in real life

With three hours a day on average worldwide spent in apps, it’s no wonder that our smartphones have become intrinsic to our everyday lives. With the multitude of apps available, our smartphones are overwhelmingly personal – glancing at a few pages of someone’s chosen apps provides a uniquely intimate snapshot into their daily life and personal interests. From mobile banking and retail shopping apps, to Google docs, social messaging and publisher apps, our smartphone is the primary platform...

The growth of mCommerce: How to adapt your content

mCommerce - the digital trend that retailers cannot afford to ignore with over 25% of the world’s population (1.6 billion) using their mobile devices to make purchases. It’s certainly not replacing ecommerce, but a larger proportion of online sales are now coming from mobile devices with recent trends show that online shopping via a desktop and laptop has decreased by 15% in 2018, compared to smartphone transactions, which have doubled.

Mobile commerce is an advancement of ecommerce but through...

Better late than never: Why you should finally add instant messaging to your marketing mix

Last year we saw AIM sunsetted, the wildly popular instant messaging service used by tweens, teens and everyone else with a dial-up or DSL connection during the 90s and early 2000s. AIM eventually faded as SMS showed up in our lives and that has since been supplanted by messaging apps.

At its very core, these services have served as easy, expressive and cheap communication tools-an extension and progression from...

By Cristina Constandache, 05 April 2018, 0 comments. Categories: Mobile Marketing.

Location-based mobile ads drive double the engagement of generic

New research by Verve has shown that consumers are twice as likely to engage with mobile ads that utilise location data then they would with generic ads.

The company surveyed 2,000 UK adults also found that mobile ads related to user hobbies and interests perform much better than generic mobile ads. Of those surveyed who have engaged with mobile ads, 33% said they would engage with one that was related to something or somewhere they planned for the future.

The rewards are clearly there for marketers who make...

By Colm Hebblethwaite, 26 March 2018, 0 comments. Categories: Mobile Marketing.

Consumers don’t mind ads on mobile, as long as they are optimised properly

Ads can be annoying, especially on mobile. But, according to research IAB UK the main source of annoyance for consumers using mobile is not the ads themselves, but the fact that a lot of them aren’t optimised for the format.

12,000 UK adults were asked about their feelings towards mobile advertising, and the vast majority of them are in favour of ads in order to keep online content free. 84% prefer ads to paying for an ad-free experience.

“A sustainable future is about making the experience work...

By Colm Hebblethwaite, 22 March 2018, 0 comments. Categories: Advertising, Mobile Marketing.

Mobile gaming: there’s a new entertainment player in town

A switch to the smaller screen

It’s no secret that games consoles dating as far back as the Sega Mega Drive and Nintendo SNES have enjoyed pride of place in living rooms around the world, providing a welcome dose of entertainment and a brief escape from reality.

But, thanks to incredible advances in mobile technology – just look at the iPhone X and Google Pixel 2 – gaming on the small screen in your pocket is giving the latest consoles a run for their money. And that means big opportunities...

By John-Paul Burke, 12 March 2018, 1 comment. Categories: M-Commerce, Mobile Marketing.

MWC2018 - Roundup of the main smartphone announcements

As would be expected of an event where it takes a solid 40 minutes to walk from one end to the other, there is a lot going on at this years Mobile World Congress (MWC).

Taking place in an uncharacteristically grey and gloomy Barcelona, this year’s event featured all the big players in the smartphone market.

Here is a rundown of all the major smartphone-related announcements so far on day 2.

Samsung

Samsung used MWC 2018 to showcase the latest version of its flagship Galaxy line of phones  in a big (and widely

By Colm Hebblethwaite, 27 February 2018, 0 comments. Categories: Mobile Marketing.