Most enterprise marketing teams have spent 2 years building AI into how they work. Faster production, more personalization, efficiency gains the board can see. Ambition was never the problem.
What your audience actually thinks
WordPress VIP surveyed more than 2,000 enterprise decision-makers and consumers for the “Future of the Web 2026” report. The consumer answers pointed one way:
- 61% can’t name a single brand they think is using AI well in its messaging
- 16% say no brand is doing it well at all
- 60% say AI in a brand’s messaging reads as a turnoff rather than a feature
- 40 minutes is how long people last before bot fatigue sets in
As a scorecard, that’s bleak. As a market, just the opposite. With no incumbent and no template to copy, the brand that takes the category gets to set the standard.
The question isn’t how much AI. It’s where.
Which parts of your site and campaigns get better with automation, and which ones does your audience want to come from a person? That’s a judgment call only people who know your brand can make, and it gets made daily. Your platform decides how fast you can move on it.
WordPress VIP is the AI-ready enterprise content platform for teams that act on their own judgment. Change a page without filing a ticket, see live performance data in Parse.ly, and publish without waiting on engineering. Salesforce moved 2,000 marketers onto it and started shipping campaigns the day they were approved. Capgemini, Meta, and Pew Research Center run on it too.
As the report puts it: “The brand that feels human in the AI era earns the decade ahead.”
Hear more at DMWF
Jodi Cerretani, CMO at WordPress VIP, is joined by Jess Awtry, VP of Digital and Communications Strategy at Pew Research Center, for “The AI Trust Gap: What Your Audience Isn’t Telling You.”
September 9, 11:40 AM · Javits Center, New York
Jess brings Pew’s own research on public trust in AI-generated content: where it holds, where it breaks, and what audiences want disclosed.
Stop by booth 18 and bring the part of your stack that’s slowing you down.
Read Chapter 1 of Future of the Web 2026 → wpvip.com/resources/reports/future-of-the-web-2026/
Discover more and register for DMWF North America – September 9-10 | Javits Center, NYC.
