WeArisma launches AI visual search technology to drive creativity in marketing strategies 

Earned media analytics company, WeArisma, has launched what it describes as a groundbreaking AI-powered visual search solution to revolutionise how brands discover influential sources to partner with.

This solution is designed to unlock unprecedented search possibilities and drive creativity and efficiency in marketing strategies. 

Powered by WeArisma’s unparalleled global earned media data, the intelligent AI technology delves beyond limited keyword searches by...

49% of consumers believe they can distinguish between traditional and AI ads on CTV

49% of consumers are confident they can distinguish ads generated by AI versus traditional methods, with nearly half (49%) stating they do not care whether an ad was made using AI or traditional methods as long as it looks authentic.

That’s according to new insights released today by LG Ad Solutions, to determine consumer perceptions and preferences towards the use of AI in CTV advertising.

Ed Wale, VP International at LG Ad Solutions, said: “Consumer appreciation...

How Going increased trial start rates by 104% month-on-month

Going, an online travel company with over 50 employees, specialises in helping people save money while exploring the world. They have realised that saving money on air travel not only reduces the burden on one's wallet but also allows people to explore wider travel possibilities. Their subscription-based model offers various plans, ranging from a free option to a premium plan priced at $16.58 per month. Going distinguishes itself by providing timely notifications to customers about flight...

Gen Z is the nastiest generation with online reviews

46% of Brits say they wouldn’t buy a product or service from a company if a review said it was of poor quality, a survey from small business credit card company Capital on Tap has revealed.

To help business owners, the survey sheds light on what causes people to leave reviews - both positive and negative - as well as the cities across the UK are the most likely to leave negative feedback. 

The full research can be viewed here:...

64% of Brits in favour of Gen AI marketing

Almost two-thirds (64%) of consumers feel personalised recommendations are important and nearly a third (30%) go as far as to say that personalised recommendations are one of the top ways that brands can improve their overall digital experience. 

However, consumers say greater personalisation must not come at the expense of privacy and data governance with 92% citing that brands must use their data responsibly. 

This is according to Adobe's Digital Trends Report,...

The future of digital commerce

Digital commerce is exploding. WARC’s latest report ‘The future of digital commerce’ looks at trends in four areas that are having a profound impact on the future of this dynamic, complex and hyper-competitive space:

Retail media Omnichannel marketing AI Cloud-based data clean rooms

The report provides an overarching view of what the future holds and what marketers need to do today to prepare for it. Download your complimentary sample report...

TIPi Group: A specialist network built up of three agencies, ROAST, Kitty, and Rabbit & Pork

TIPi Group are a specialist network built on performance and profitability, made up of three agencies - ROAST, Kitty, and Rabbit & Pork.

ROAST: Performance Media Specialists, driving success for our clients. Our goal is simple: to increase the return on your advertising spend (ROAS).Kitty: Web Design & Development Agency. Design best-in-class experiences and technology-led solutions that drive performance and growth.Rabbit & Pork: Rabbit & Pork are an Alexa Smart...

How B2C marketers can tap into fresh marketing insights with generative AI

How B2C marketers can tap into fresh marketing insights with generative AI If you are a B2C marketer or brand manager, learning what gen AI can do is a crucial step to stay ahead of competitors in a saturated market.

1. Learn about the state of generative AI in marketing  B2C marketers say implementing consumer insights in decision-making is a top challenge. Some common barriers to insights-driven decisions are: 

● Siloed data: Internal silos and poor integration...

Google introduces advanced AI advertising tools at Marketing Live

Google introduces advanced AI advertising tools at Marketing Live event

Google's new creative tools and immersive ad formats made a big impact on digital marketing at Google Marketing Live.

The annual event was in full swing in New York, where the search giant unveiled numerous innovations. These game-changing advancements provide marketers with new ways to interact with consumers and enhance their advertising campaigns.

Among the most notable introductions is a new search ad experience currently undergoing testing, with plans for wider...

Amperity redefines composability with the world’s first lakehouse CDP

Amperity, an AI-powered enterprise customer data platform (CDP) for consumer brands, has unveiled a new composable approach for customer data management: the Lakehouse CDP.

Now, brands can seamlessly share live data sets between a CDP and a lakehouse without maintaining ETLs or copying data. IT teams can optimise how data is stored and processed with any platform that uses lakehouses’ open table formats to save time and lower costs. This composable and more secure flow of data...