UK brands spent 59% more on social media ads in Q2 2022, compared to the global average of £3118.
This is according to a study by Emplifi, a unified customer experience (CX) platform, which analysed thousands of brands worldwide between 1 April, 2022 till 30 June, 2022. UK brands spent the most on social media advertisements globally, despite engagement levels across social channels declining year-on-year.
Key findings from the report include:
UK tops global...