AI-powered ad platform OSSA launches in the UK to support small business growth

The UK’s newest self-service digital advertising solution for SMBs, OSSA, has launched, with its sights set on unlocking small business growth in the UK through its AI-powered ad platform.

OSSA is targeting small businesses that desperately need to attract new customers but currently don’t have the time, skills, or resources to do digital advertising.

The product is a one-stop-shop that enables these business owners to create and publish digital campaigns with...

7 in 10 CTV users prefer streaming free, ad-supported TV

Two children watching TV.

69% of connected TV (CTV) users prefer streaming free, ad supported streaming TV (FAST) content instead of a paid subscription without ads, and over half (53%) spend two or more hours per week using FAST applications.  

That’s according to a new study released today by LG Ad Solutions, 'The Big Shift: Wave III', which marks the third instalment of its annual research series to determine consumer perceptions and behaviours related to CTV. 

Ed Wale, VP International,...

Crimtan and Fast Train Media partner to revolutionise travel advertising

Programmatic advertising expert Crimtan has collaborated with Fast Train Media, renowned for its innovative global travel guides, to bolster its advertising offering.

Fast Train Media specialises in crafting engaging and value-driven guides to some of the world's most expensive cities. The strategic partnership leverages Crimtan's expertise in programmatic advertising alongside Fast Train Media’s rich first-party data, providing advertisers with cutting-edge digital advertising...

Playable ads drive 20x more installs than banners

A woman sitting on the floor, using a laptop.

Liftoff, a growth acceleration platform for the mobile industry, has unveiled its sixth annual Mobile Ad Creative Index. The report analyses trends across four key app verticals: gaming, e-commerce, finance, and entertainment.

With increased competition, the report highlights the need for advertisers to optimize spending across platforms and ad formats. For e-commerce, the cost per install (CPI) on Android is lower across all ad types, with native ads offering the strongest value...

Advertising will not crumble as new tools are in the mix

As Google’s deprecation of third-party cookies becomes a reality in 2024, UK businesses are taking action. 

A new survey conducted by Capterra, a software and services marketplace, has found that despite 61% of marketers expressing concerns about how the cookie discontinuation may impact their company, nearly half (49%) of all the respondents said their company felt “well prepared” and 44% are “moderately” so. 

In fact, for many, the change is perceived as...

Adform becomes the first global Demand Side Platform to join UN’s Science Based Targets initiative

Media buying platform Adform has joined the Science Based Targets initiative (SBTi) as the first global Demand Side Platform (DSP) to do so.

Following a milestone year of sustainability partnerships, Adform enters the next level by aligning itself with SBTi’s near-term (2030) emission reduction targets.

Adform continues to champion sustainable advertising as a key component of its offering. In 2023, Adform became a member of Ad Net Zero and made history as the first...

Ad Signal partners with Perifery to reduce storage costs and carbon impact

Ad Signal, a specialist provider of video content management solutions, has partnered with Perifery to provide media organisations with seamless deduplication workflows.

The integration optimises the storage and management of digital assets and contributes to cost savings and carbon reduction for many businesses.

Ad Signal’s Match software, which rapidly identifies duplicate copies of video, image and audio files to leave only unique versions, can now integrate with...

Bot clicks and fake traffic set to cost advertisers over $71bn in 2024

With ad spend growth slowing to 5.3%, new research reveals an emerging threat to dwindling budgets - invalid traffic (IVT).

In 2024, advertisers are set to waste over $71bn (£59bn)* on traffic generated by invalid activity, including bots and automated scripts -  an increase of 33% from 2022.

Conducted by leading marketing efficiency platform Lunio, the research analysed 2.6bn paid ad clicks and 104bn impressions from 60,000 ad accounts across the platform’s...

Brands spent $930bn on social media advertising since 2017

Social media apps on a smartphone.

As the second-largest market in the digital advertising space, the social media ad industry has grown tremendously over the years.

With an estimated 4.9 billion social media users across the world and over 90% of marketers using social media to promote brands and reach customers, it`s no wonder this type of advertising has become one of the biggest revenue streams in the digital advertising industry. Last year alone, brands and companies spent $207bn on social media ads. However,...

More than half of content produced is never activated

Advertisers’ lack of visibility into their creative production lifecycle sets the industry up to waste billions in 2024 on content that never gets used.

This is according to a study by creative agency CreativeX, which estimated that the average F500 company could be wasting at least $25 million a year on unused creative assets. Across the entire industry, that translates to $100 billion on assets that are never activated.

Advertisers are looking to genAI to create...