Listen, Publish, Analyze: The Intelligent Guide to Social Media Management Platforms

INSIDE THIS REPORT:

  • The new intelligent social media workflow to create better content
  • The new social media platform landscape - and how to leverage it
  • How you can use Listening, Publishing & Analysis platforms together to uncover greater intelligence

WHO IS THIS REPORT FOR:

  • Marketing VPs & CMOs
  • Brand Managers
  • Agency VPs
  • Senior Marketers

Download this eBook to master the new intelligent social workflow and start leveraging the benefits today. Social media has evolved, your social team needs to use the right strategy and tools to evolve with it.

By unmetric, 17 March 2015, 0 comments Categories: Social Media Marketing

Get your Incite Summit: East 2014 e-Book - the most noteworthy insights from the event. Directly to your inbox

Drop your details to the right and we’ll send you our Incite Summit: East 2014 e-Book. 

Included are contributions from big-brand CMOs, SVPs, and VPs  on how to: 

  • Use data to create simple, smart, and connected customer experiences
  • Encourage interdepartmental collaboration and internal brand evangelism 
  • Tell stories with your content to connect with consumers
  • Talk to your customer where and when they’re listening 

Use the e-Book as a reference as you tackle your biggest challenges and priorities for the coming year. 

Get your copy now >>

By Incite Marketing and Communications, 06 February 2015, 0 comments Categories: Best Practice, Big Data, Customer Experience, Personalised Marketing

Kurt Marko; Creating the Omnichannel Customer Experience

The nexus of mobile, social, cloud and big data is radically reshaping customer experience. This article by Kurt Marko, editor-at-large for Information Week and Network Computing, explores how Big Data, Predictive Analytics and Real-time Decisioning improve customer experience for multi-platform, mobile and social consumers.

Read this article and learn:

  • The trends and opportunities for omnichannel CX
  • Implications for business executives
  • How real-time predictive analytics transforms the multi-platform, mobile, social customer experience

By [24]7 Customer, Inc, 10 November 2014, 0 comments Categories: Attribution

Opus Research Report; Using Big Data to Improve Multichannel Customer Care

This report explains how companies that apply Big Data and Predictive Analytics can:

  • Orchestrate better business outcomes
  • Support omnichannel conversations
  • Better assess risks and detect new business opportunities

The Opus report grades the predictive analytics offerings of nine leading vendors based upon their ability to apply predictive analytic models of ongoing conversations across multiple channels, the ability to adapt using machine learning, and having well-engineered action-oriented outcomes.

By [24]7 Customer, Inc, 10 November 2014, 0 comments Categories: Data-driven marketing