Lead intelligence: A better model for lead generation
We hear it so often that the phrase has become a punchline for a lot of marketers. But it’s no joke; marketing is under more pressure than ever to send actionable leads to sales.
Unfortunately, what happens more often than not is for more leads to appear. But more leads alone aren’t getting results. This whitepaper from on24 looks at ‘lead intelligence’, and gives best practice advice on how you can be more successful in your lead gen operations.