Kurt Marko; Creating the Omnichannel Customer Experience
The nexus of mobile, social, cloud and big data is radically reshaping customer experience. This article by Kurt Marko, editor-at-large for Information Week and Network Computing, explores how Big Data, Predictive Analytics and Real-time Decisioning improve customer experience for multi-platform, mobile and social consumers.
Read this article and learn:
- The trends and opportunities for omnichannel CX
- Implications for business executives
- How real-time predictive analytics transforms the multi-platform, mobile, social customer experience