Thriving in the digital age: A guide for modern finance leaders

Relentless digital developments have created the chance for the finance team to become true strategic leaders across the business - but they have also raised expectations and generated new challenges.

This whitepaper from Oracle explores the growth of cloud, social, mobile and big data, how smart CFOs are taking advantage, and how to use big data analytics and smooth procurement systems as a launchpad to holding your own in the digital age.


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By Oracle, 15 February 2017, 0 comments Categories: Big Data, Data-driven marketing, Social Media Marketing

A how to guide: How to find actionable business insights in social media data

Social listening, specifically listening with the intent to understand and make smarter decisions with better data, is the backbone to any successful social program for any organisation, brand, or business.

To take the first step towards building successful social programs, brands have to start listening to the data. This whitepaper from Synthesio provides a how-to guide to move past the ‘so what?’ moment to uncover and streamline valuable social data.

By Synthesio, 04 November 2016, 0 comments Categories: Data-driven marketing, Social Media Marketing

Listen, Publish, Analyze: The Intelligent Guide to Social Media Management Platforms


  • The new intelligent social media workflow to create better content
  • The new social media platform landscape - and how to leverage it
  • How you can use Listening, Publishing & Analysis platforms together to uncover greater intelligence


  • Marketing VPs & CMOs
  • Brand Managers
  • Agency VPs
  • Senior Marketers

Download this eBook to master the new intelligent social workflow and start leveraging the benefits today. Social media has evolved, your social team needs to use the right strategy and tools to evolve with it.

By unmetric, 17 March 2015, 0 comments Categories: Social Media Marketing

Turning insight into action: The journey to social media intelligence

Social media generates an enormous amount of data, relentlessly and in real time. Behind these staggering numbers is an ongoing and very public conversation about your enterprise and its competitors. The key challenge for enterprises is not just to capture social media data, but to transform it into actionable insights. This whitepaper will define the three stages of the enterprise journey to social media intelligence.

By Hootsuite, 11 June 2014, 0 comments Categories: Social Media Marketing