Webcast: Winning the war for finance talent: A game plan for the digital age

What is the best way to win the war for finance talent? This 60 minute webcast from Oracle, incorporating research commissioned in conjunction with WSJ Custom Studios, discusses how CFOs can find and retain finance professionals with skill sets that go beyond accounting to include business partnering, data insights, communication, leadership, and mentoring.

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Oracle values your privacy, and will treat the information collected from you as a result of your registration in accordance with the Oracle Privacy Policy, which is located here.

Oracle utilises a third party registration company, to manage registration and logistical activities for this program. By submitting your details, you may be contacted by a representative of Oracle.

By Oracle, 20 February 2017, 0 comments Categories: Data-driven marketing

The digital finance imperative: Measure and manage what matters next

Intangible assets, such as brands, customer relationships, intellectual property and human capital, have become the main value drivers in business. Consequently, business leaders may need to adapt their business models or develop new ones.

To achieve this, quality decision-making and value-creating data insights are essential, and are rapidly becoming determinants of organisational success. This whitepaper from Oracle discusses the primary issues and how organisations need new measures to manage performance, develop intangible assets, and achieve their strategic goals.

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Oracle values your privacy, and will treat the information collected from you as a result of your registration in accordance with the Oracle Privacy Policy, which is located here.

Oracle utilises a third party registration company, to manage registration and logistical activities for this program. By submitting your details, you may be contacted by a representative of Oracle.

By Oracle, 20 February 2017, 0 comments Categories: Data-driven marketing

Webcast: Next generation finance: Creating value in a digital age

How is the role of the CFO evolving in an increasingly digital economy, and is there any shift in the dynamics of the C-suite collaboration? How are companies monitoring and measuring intangibles within their business, and what do the KPIs currently being measured tell us?

This 30 minute webcast from Oracle, alongside the Chartered Institute of Management Accountants (CIMA), aims to answer these questions and looks at how intangible assets drive value creation in the digital age.

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Oracle values your privacy, and will treat the information collected from you as a result of your registration in accordance with the Oracle Privacy Policy, which is located here.

Oracle utilises a third party registration company, to manage registration and logistical activities for this program. By submitting your details, you may be contacted by a representative of Oracle.

By Oracle, 15 February 2017, 0 comments Categories: Big Data, Data-driven marketing

Thriving in the digital age: A guide for modern finance leaders

Relentless digital developments have created the chance for the finance team to become true strategic leaders across the business - but they have also raised expectations and generated new challenges.

This whitepaper from Oracle explores the growth of cloud, social, mobile and big data, how smart CFOs are taking advantage, and how to use big data analytics and smooth procurement systems as a launchpad to holding your own in the digital age.

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Oracle values your privacy, and will treat the information collected from you as a result of your registration in accordance with the Oracle Privacy Policy, which is located here.

Oracle utilises a third party registration company, to manage registration and logistical activities for this program. By submitting your details, you may be contacted by a representative of Oracle.

By Oracle, 15 February 2017, 0 comments Categories: Big Data, Data-driven marketing, Social Media Marketing

A how to guide: How to find actionable business insights in social media data

Social listening, specifically listening with the intent to understand and make smarter decisions with better data, is the backbone to any successful social program for any organisation, brand, or business.

To take the first step towards building successful social programs, brands have to start listening to the data. This whitepaper from Synthesio provides a how-to guide to move past the ‘so what?’ moment to uncover and streamline valuable social data.

By Synthesio, 04 November 2016, 0 comments Categories: Data-driven marketing, Social Media Marketing

Lead intelligence: A better model for lead generation

We hear it so often that the phrase has become a punchline for a lot of marketers. But it’s no joke; marketing is under more pressure than ever to send actionable leads to sales.

Unfortunately, what happens more often than not is for more leads to appear. But more leads alone aren’t getting results. This whitepaper from on24 looks at ‘lead intelligence’, and gives best practice advice on how you can be more successful in your lead gen operations.

By on24, 15 July 2016, 0 comments Categories: CRM, Data-driven marketing, Paid Search

Opus Research Report; Using Big Data to Improve Multichannel Customer Care

This report explains how companies that apply Big Data and Predictive Analytics can:

  • Orchestrate better business outcomes
  • Support omnichannel conversations
  • Better assess risks and detect new business opportunities

The Opus report grades the predictive analytics offerings of nine leading vendors based upon their ability to apply predictive analytic models of ongoing conversations across multiple channels, the ability to adapt using machine learning, and having well-engineered action-oriented outcomes.

By [24]7 Customer, Inc, 10 November 2014, 0 comments Categories: Data-driven marketing