How to deliver individual experiences – to achieve incredible results

Consumers demand personalised experiences in all aspects of our daily lives. So do marketers – according to a recent survey 98% agreed personalisation improved customer relationships.

But it can be a challenge when relying on systems and data that are disjoined and inefficient.

This eBook from SiteCore explores the challenges of personalisation, the dangers of getting things wrong, and how SiteCore and Salesforce are working together to deliver a truly integrated, best of breed solution.

By SiteCore, 27 March 2019, 0 comments Categories: Customer Experience, Personalised Marketing

A step by step guide to creating the perfect lead nurture campaign

In essence, a nurture campaign is a series of emails meant to familiarize new contacts with a brand, or to provide helpful information. It is easy to do – but requires thought and planning to perfect.

This whitepaper download from iContact takes a step by step look at creating an ideal nurture campaign and how to improve your email marketing game.

By iContact, 25 May 2016, 0 comments Categories: Campaigns, Customer Experience

Get your Incite Summit: East 2014 e-Book - the most noteworthy insights from the event. Directly to your inbox

Drop your details to the right and we’ll send you our Incite Summit: East 2014 e-Book. 

Included are contributions from big-brand CMOs, SVPs, and VPs  on how to: 

  • Use data to create simple, smart, and connected customer experiences
  • Encourage interdepartmental collaboration and internal brand evangelism 
  • Tell stories with your content to connect with consumers
  • Talk to your customer where and when they’re listening 

Use the e-Book as a reference as you tackle your biggest challenges and priorities for the coming year. 

Get your copy now >>

By Incite Marketing and Communications, 06 February 2015, 0 comments Categories: Best Practice, Big Data, Customer Experience, Personalised Marketing