On-demand Webinar: Headless-chicken Marketing – Why consumer-centric KPI setting is crucial to organisational success

An on-demand webinar exploring the challenges of building and working towards KPIs. Learning from Jhon’s experience of how to build a KPI framework to achieve true marketing success.

Joining this live session you will learn:

• Why building and working towards KPIs by organisations is an integral part of their business success.
• Reviewing the challenges to achieve results.
• How to best build a KPI framework to achieve true marketing success.
• Handy advice to move away from a headless-chicken style of marketing.


Marketers are constantly being bombarded with new terminology and varying funnel models, but when it comes to consumer centricity this just isn’t enough. We continue to concentrate on these general categories, such as; brand-demand, touch-tell-sell, REAN etc, but we need more detail than that. While they may enable budget allocation discussions at the top level in boardrooms, for example, they don’t work for a true consumer-centric approach.

In addition, we tend to still operate in departmental and sub-departmental silos, meaning disparate goals which cause a complete disconnect when trying to achieve an overall business objective. To truly be consumer-centric, businesses need to build a strong, cross-organisational KPI framework and enable a full understanding of clear top-down objectives.

This webinar is brought to you by DMWF powered by MarketingTech.

Find out more about Adverity here

The DMWF Privacy Policy and T&Cs can be viewed here.

How Mindshare Netherlands optimized data integration & client reporting

Adverity powers advertisers and agencies around the world. From local heroes to multinational enterprises. We are proud to share the success story of our Netherlands based client Mindshare. The team leverages Adverity Datatap and Insights to improve their operational efficiency…. Read the case study

Submit details here to view

  • Hidden