Watch this session on demand and learn:
- How to define your marketing objectives
- Generating a healthy ROI from social media
- The importance of building your brand and personas on social media
- Creating & managing a direct customer service tool through social channels
Expert panelists:
Kelvin Lee, Global Director of Social Media Experience, Refinitiv
Mohit Gupta, Head of Marketing – Asia Pacific & Head of Social Media – Global, Corporate Bank, Deutsche Bank
Tanvi Bist, Account Director, LinkedIn
Grace Kok, Head of International Content Marketing, Lark at Bytedance