Turning insight into action: The journey to social media intelligence

Published by: Hootsuite

Social media generates an enormous amount of data, relentlessly and in real time. Behind these staggering numbers is an ongoing and very public conversation about your enterprise and its competitors. The key challenge for enterprises is not just to capture social media data, but to transform it into actionable insights. This whitepaper will define the three stages of the enterprise journey to social media intelligence.

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