The personalisation maturity curve: Where are you on your journey?
Personalisation has been much talked-about over recent years. But many companies are caught up in the complexity and scale of the transformation needed to make it happen.
In this whitepaper, personalisation platform provider Boxever explores how the Personalisation Maturity Curve will help you:
- Work out where you are on your journey
- Identify steps to take to improve
- Understand how your personalisation measures up; are you an experimenter, challenger, or a leader?