Drive conversions and retention at low effort through email marketing and automation

Discover how to convert leads and retain customers throughout their lifecycle by successfully developing brand attachment! During this session, you will understand the opportunities email marketing and automation offer to grow your business in a sustainable and future-proof way, by supporting your marketing and sales activities at low effort!

What will you learn?

Getting a better understanding of how to assess your current digital strategyLearning how email...

Transforming Passive Audiences into Engaged Consumers with Interactive Video

The e-commerce experience is changing. Both B2B and B2C brands are finding it increasingly difficult to stand out from the noise and find effective ways to communicate, inform and guide consumers purchasing decisions. Video has always been a tool leveraged by savvy marketers to bring products to life, but the next generation of video marketing goes beyond this.

Imagine being able to serve consumers a gamified approach that puts the power in their hands to interact with videos...

How Well Do You Know Your Market? – Using Market Intelligence to Find Opportunity in Changing Times

As your brand navigates the new normal, the need to achieve speed and agility to meet the evolving demands of your product markets has become more critical for success. Market and Consumer intelligence now plays an increasingly prominent role in helping companies gain market insights and understand product markets and emerging themes. Join NetBase Quid to look at how to use market insights to understand the current state of any market and apply these insights to give your company a...

Rethinking the Role of the CMO

47% of CMOs struggle to demonstrate the business impact of marketing efforts.

However, powerful analytics tools are now making their way into the hands of small and medium sized businesses. Sophisticated data analysis isn’t just for big business titans anymore, and slowly but surely, CMOs are taking more responsibility for their marketing data.

Join our panel of CMOs to find out what key changes and challenges the modern CMO is about to come up against in the coming...

Innovation through consumer closeness and the Future of CX

Cara Buscaglia, Chief Innovation & Insights Officer at Talkwalker, teaches us the value of listening to consumers in this ever-changing landscape, and how we can innovate to help our customers get closer to becoming consumers. Topics that will be discussed include:

The fluctuation of Consumer demandsGaps between Brands and ConsumersContextualizing Conversations at Scale The power of Consumer...

5 Best Practices for Drawing Insights from Consumer and Market Data

Time is money, yet unstructured data coupled with a vast variety of sources can halt even the most seasoned analysts.

The good news is, by leveraging artificial intelligence (AI), you can avoid sifting through mountains of data to gain useful insights for your research project. In fact, 52% of business executives agree that AI boosted their productivity in 2021.

So the question is, what solutions will you leverage to save time on your own analyses in 2022 and...

Marketing and logistics data in eCommerce – why is it so hard to combine?

eCommerce tends to be more data-savvy than other industries – it is, after all, a digital-native discipline by its very nature – and operators are always on the search for opportunities to optimise their business. However, while access to data is a key tool to do this, too often data ends up siloed within different teams greatly reducing the ultimate value that companies can leverage from it. Nonetheless, the benefits of breaking these siloes, particularly when it comes to bridging the...

Delivering ROI with style: How Happy Socks leverages creative and insights to propel social media success

In this exclusive session we will explore:

Discover how using social media helped Happy Socks overcome challenges, and maximising opportunities to strategically inform and plan impactful campaigns.Explore why it is important for brands to make meaningful connections with their audiences in the crowded social eco-system.Discuss how social performance tools can truly help brands stay competitive, relevant, and ultimately save them time while making a bigger impact.

Three...