How to deliver individual experiences – to achieve incredible results
Consumers demand personalised experiences in all aspects of our daily lives. So do marketers – according to a recent survey 98% agreed personalisation improved customer relationships.
But it can be a challenge when relying on systems and data that are disjoined and inefficient.
This eBook from SiteCore explores the challenges of personalisation, the dangers of getting things wrong, and how SiteCore and Salesforce are working together to deliver a truly integrated, best of breed solution.