digital advertising

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Machine Learning for Targeting

Ad spending in the US digital advertising industry will cross the $200 billion mark in 2022 after reaching $190.43 billion in 2021.

This is a 14.8% growth from the year prior when Digital Advertising ad spending in the US only reached $165.81m. According to data presented by Wette.de, in 2022, the industry is set to surpass $200bn for the first time after a projected growth of an additional 10.7%.

When broken down into four main segments, Search Advertising is projected to have the highest spend in 2021, amounting to $78.51bn – an increase of 17.8% from 2020. Banner Advertising is projected to have the next largest spend at $68.78bn after a projected growth of 10.1%. Video advertising is projected to grow the most in 2021 with an expected 18.5% increase from 2020.

In 2018 ad spending by device shifted from being desktop dominant to mobile dominant as digital advertising on mobile recorded a 54% share of all ad spend compared to just 49% the year prior. In 2021 share of digital advertising on mobile is projected to grow to 64% and reach the 70-30 split mark sometime in 2024.

The retail industry was the biggest digital ad spender in the US in 2021 with a 26% share of total ad spending. Pharma & Healthcare were the second largest spenders at 18.8% while Financial Services were the third at 16.3%.

Rex Pascual, editor at Wette.de, said: “Innovations such as more advanced localization techniques and data-driven targeting have made digital advertising a very lucrative industry in recent years. The US digital advertising industry generates the most revenue in the world and looks set for an even brighter future as it approaches the $200bn mark in 2022.”