Yext aims to give customers control over location data with what3words

Pins stuck in a map of Earth.

Online brand management specialist, Yext, has partnered with what3words, a geocode system designed to identify any location with a resolution of about the metres.

Through the partnership, businesses can more easily direct their customers to any precise location using a unique combination of three random words: a what3words address. For example, ///bands.villa.swung identifies a three-metre square on Primrose Hill with a panoramic view of London. Yext customers who install the...

How The Langham Hotels boosted discoverability and gained 3m+ clicks

The Langham Hotel bar.

Synonymous with luxury, The Langham Hotels and Resorts operate globally, delivering a five-star experience since the opening of its London location in 1865. The Langham Hospitality Group now has an extensive hotel portfolio with more than 4,721 rooms in properties in countries including the UK, Australia, China and the USA.

The problem:

The Langham needed a sophisticated platform that would allow them to seamlessly update business information and monitor and respond to...

Consumers are being driven to competitors by outdated site search

A telescope by a lake.

There has been a serious failure by businesses in communicating accurate and up to date information with consumers. 

Particularly during the pandemic, digital services have been vital to connecting consumers with brands online. Recent online research conducted by YouGov on behalf of AI search firm Yext found that 58% of UK adults use site search at least weekly, and that 88% of respondents using site search agree it is an important tool in providing them with accurate and up...