76% of airline websites are ‘not accessible enough for disabled users’

76% of UK, European and American airlines fall short of website accessibility requirements, according to research from digital marketing agency Impression.

With 6,000 Google searches for the term "flight booking" in the past month alone, the summer holiday season is well and truly upon us.

As May’s multiple bank holidays give holidaymakers that festive feeling, many will head online to book their annual getaway.

However, some might fall into difficulties...

7 in 10 CTV users prefer streaming free, ad-supported TV

Two children watching TV.

69% of connected TV (CTV) users prefer streaming free, ad supported streaming TV (FAST) content instead of a paid subscription without ads, and over half (53%) spend two or more hours per week using FAST applications.  

That’s according to a new study released today by LG Ad Solutions, 'The Big Shift: Wave III', which marks the third instalment of its annual research series to determine consumer perceptions and behaviours related to CTV. 

Ed Wale, VP International,...

How Leicester City Council improved its online experience with website monitoring

A puddle in a street in Leicester.

Leicester City Council is a unitary authority responsible for local government in the city of Leicester, England. It consists of 54 councillors, representing 22 wards in the city, overseen by a directly elected mayor. It is currently controlled by the Labour Party and has been led by Mayor Sir Peter Soulsby since his election on May 6, 2011.

As a unitary authority, the council is responsible for running nearly all local services in Leicester with the exception of the...

Majority of companies fail to provide completely connected user experiences

People creating a user experience plan using post it notes.

70% of organisations struggle to provide completely connected user experiences across all channels, according to a study by MuleSoft, an integration and API platform provider.

MuleSoft’s 2022 Connectivity Benchmark Report, released today, shows that this comes at a time when almost three-quarters (72%) of organisations' customer interactions are now digital. Yet, as digitalisation accelerates, organisations could lose on average $6,846,979 in revenue if they fail to successfully...

Half of top websites fail to meet Google’s user experience requirements

Someone using Goolge on a laptop.

Around 50% of the top 100 most visible websites on Google.com still fail to deliver a ‘good’ page experience on desktop as defined in the search engine’s Core Web Vitals update which finished rolling out in August 2021. 

And 44% of the top 100 websites fail on mobile, according to research by research from Searchmetrics.

As of October, Walmart.com, Target.com and Tripadvisor.com as well as social sites such as Facebook.com, Instagram.com and Pinterest.com were...

Consumers are being driven to competitors by outdated site search

A telescope by a lake.

There has been a serious failure by businesses in communicating accurate and up to date information with consumers. 

Particularly during the pandemic, digital services have been vital to connecting consumers with brands online. Recent online research conducted by YouGov on behalf of AI search firm Yext found that 58% of UK adults use site search at least weekly, and that 88% of respondents using site search agree it is an important tool in providing them with accurate and up...