AnalyticsIQ launches predictive solution to unlock consumer marketing preferences

AnalyticsIQ, a provider of predictive people-based data, is excited to announce its latest innovation in marketing data and analytics: ChannelIQ.

This expansion and new addition to AnalyticsIQ's comprehensive suite of predictive data solutions provides reliable and actionable insight into consumer marketing channel preferences, giving brands and marketers the ability to optimise their messaging, targeting, and overall campaign performance.

ChannelIQ is an innovative...

Sonobi and Experian team up for enhanced targeting

A dart board.

Sonobi, an independent, consumer-focused technology company providing a fair and equitable media marketplace, is collaborating with global information services company Experian.

By partnering with Experian, Sonobi believes it has increased programmatic addressability across the mobile web landscape, growing its reach by 25% while providing a substantial 20% increase in delivered impression value, aiding our ability to connect impactful campaigns to their desired audiences...