How Naked Wines achieved positive audience insights within 36 hours

Founded in 2008, Naked Wines is where crowdfunding meets winemaking. A growing army of 330,000 subscribers, called Naked Angels, contribute £25 a month into personalised wine-piggy banks. The money back hundreds of talented winemakers in 65 places around the world, to the tune of £4 million every month. These are then sold to the Angels at insider prices.

The problem:

When Naked Wines sought to place inserts in a national brand’s e-commerce packages, they ran into...

A quarter of Brits plan to sign up to more subscription services

Netflix on a tablet.

24% of UK consumers plan to sign up for more subscription services, according to a survey conducted by Recurly, a subscription management and billing platform.

The study also revealed that consumers are more loyal (59%) and tend to spend more money (45%) with brands and businesses they subscribe to.

Conducted this year, the survey of more than 2,000 consumers highlights that most (93%) spend up to £150 per month on subscriptions, and are now more willing to spend their...