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MarketingTech Social Media Marketing News. Stay ahead of the latest news and insights into Social Media Marketing with expert articles brought to you by MarketingTech.

AI agents are changing commerce - Now measurement must catch up

social media marketing

9th September 2026

AI agents are changing commerce – now measurement must catch up

Hoka turns Strava running data into digital out-of-home advertising

social media marketing

7th September 2026

Hoka turns Strava running data into digital out-of-home advertising

The next AI shopping battleground isn't online, it's instore

social media marketing

4th September 2026

The next AI shopping battleground isn’t online, it’s instore

NIQ and Similarweb build measurement system for AI shopping

social media marketing

3rd September 2026

NIQ and Similarweb build measurement system for AI shopping

Mastercard research highlights the next challenge for brands: Winning over AI agents

social media marketing

2nd September 2026

Mastercard research highlights the next challenge for brands: Winning over AI agents

social media marketing

2nd September 2026

The days of dogwater data are dead

social media marketing

28th August 2026

DMWF Spotlight: Enterprise teams spend 16.6 hours a week trying to get named by AI. Better writing isn’t what fixes it.

social media marketing

28th August 2026

DMWF Spotlight: How enterprise brands deā€‘risk influencer spend with AI and verification

IAB updates AI disclosure guidance as regulators tighten rules around AI-generated advertising

social media marketing

27th August 2026

IAB updates AI disclosure guidance as regulators tighten rules around AI-generated advertising

IAB prepares framework for measuring AIā€™s role in conversions

social media marketing

26th August 2026

IAB prepares framework for measuring AIā€™s role in conversions

Zara overtakes Nike: Is AI personalisation becoming a brand-building channel?

social media marketing

26th August 2026

Zara overtakes Nike: Is AI personalisation becoming a brand-building channel?

Albertsons says AI shoppers spend more: Is conversational commerce finally proving its value?

social media marketing

25th August 2026

Albertsons says AI shoppers spend more: Is conversational commerce finally proving its value?

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