65% of Gen Z feel more confident online with community focused social apps

Spocial media apps on a smartphone

Gen Z consumers are moving away from traditional social media in favour of inward facing community platforms.

This is according to research from creative agency Impero, which also reveals that more than two thirds (65%) feel more confident online when using community focused social apps like Discord or Twitch over feed apps like Instagram and Twitter. Additionally, some 41% of the data and privacy-minded generation think of closed community platforms as private...