Shoppers to shun online retailers who charge for returns

Nearly half (47%) of consumers wouldn’t shop with an online retailer that charges for online returns, according to new research from product performance management (PPM) platform ROI Hunter.

The research, which surveyed 2,015 UK consumers, found that price is still the most important influencing factor in online purchasing decisions. As a result, even a small uplift could run the risk of putting shoppers off at a time when many have already changed their shopping habits just to...