Brand discovery via social media overtakes search engines and TV ads

Social media app logos.

Shoppers are discovering brands and products via social media ads, recommendations, and updates from brands’ social pages more so than other channels, with over a third (38%) discovering brands via these methods, more than search engines (37%) and TV ads (35%). 

This is according to the latest Social Media Trends Report from consumer research company GWI, which highlights the evolving habits, thoughts, feelings and actions of social media scrollers.  

TikTok is key...

Oracle Cloud Infrastructure utilised by Microsoft for Bing conversational search

A telescope by a lake.

Oracle has signed a multi-year agreement with Microsoft to support the explosive growth of AI services.

Microsoft is using Oracle Cloud Infrastructure (OCI) AI infrastructure, along with Microsoft Azure AI infrastructure, for inferencing of AI models that are being optimised to power Microsoft Bing conversational searches daily. Leveraging the Oracle Interconnect for Microsoft Azure, Microsoft is able to use managed services like Azure Kubernetes Service (AKS) to orchestrate OCI...

Empathy.co launches Search and Discovery platform

A telescope by a lake.

Empathy.co, a specialist in innovative commerce search, has launched its new Search and Discovery platform.

The new platform provides consumers with a shopping experience that is centred around trust and privacy, moving away from tracking and data storage methods that many companies continue to rely on. Retailers who use the platform will benefit from enhanced tools and insights to design engaging commerce experiences that drive customer loyalty.

With 75% of consumers...

How The Langham Hotels boosted discoverability and gained 3m+ clicks

The Langham Hotel bar.

Synonymous with luxury, The Langham Hotels and Resorts operate globally, delivering a five-star experience since the opening of its London location in 1865. The Langham Hospitality Group now has an extensive hotel portfolio with more than 4,721 rooms in properties in countries including the UK, Australia, China and the USA.

The problem:

The Langham needed a sophisticated platform that would allow them to seamlessly update business information and monitor and respond to...

Kevin the Carrot ranked most Googled Christmas advert character

Kevin the Carrot.

Aldi’s Kevin the Carrot is the most Googled Christmas advert character, according to data from Google trends.

The friendly little vegetable has been crowned the best Christmas advert character, after data comparing Google searches over the last five years revealed that Kevin the Carrot is the most Googled Christmas advert character.

The data as compiled based on the top six UK retailers, who release hotly anticipated Christmas adverts every year, including John Lewis,...

10 practical ways to grow your local business with digital marketing in 2021

Digital marketing for local business is quite different from how to do marketing for a national or global business.

Yes, we mostly use the same channels - but, in a different fashion.

Local businesses target local people, who are geographically around. They may seem easier to reach without digital marketing; however, it's been long since consumers started searching online before they buy basically anything.

More than 90% of users searched for local businesses...

Happy holidays? Why festive planning is earlier than ever this year

Brands love reaching their most passionate customers. As a former retail CMO myself, I get it. When you reach early planners, you reach the CEOs of the household—an audience that buys and spends more. Reach them first, and you have a shot at being their first choice when it’s time to shop.

And yet, for as long as marketers and advertisers have been prioritising planners, they’re making some seriously incorrect assumptions about this key audience right now. I heard from a CMO...