Gen Z is the nastiest generation with online reviews

46% of Brits say they wouldn’t buy a product or service from a company if a review said it was of poor quality, a survey from small business credit card company Capital on Tap has revealed.

To help business owners, the survey sheds light on what causes people to leave reviews - both positive and negative - as well as the cities across the UK are the most likely to leave negative feedback. 

The full research can be viewed here:...

3.3 million fake reviews removed in 2023, as total reviews surged to a record 54 million

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Trustpilot, the global online consumer review platform, has released its latest Transparency Report, showcasing its efforts to uphold trust between businesses and consumers during a record year for reviews published on the platform.  

In 2023, 54 million reviews were published on Trustpilot globally, a 17% increase from 2022. Meanwhile, over a million businesses were reviewed, one-fifth of them for the first time, helping consumers make informed purchasing...

Study underlines consumers’ concern over fake reviews

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Bazaarvoice, a platform for full-funnel authentic user-generated content (UGC) and social commerce solutions, today released its latest study based on a survey of more than 8,000 global shoppers and more than 400 brands.

The results revealed that fake reviews are something that weigh heavily on people’s minds when they are shopping, and they want brands to take action in order for them to feel confident in the content they’re consuming online.

Andy Chakravarty, VP...

Amazon tackles fake review fraudsters on social media

Amazon boxes.

Amazon has filed legal action against the administrators of more than 10,000 Facebook groups that attempt to orchestrate fake reviews on Amazon in exchange for money or free products.

These groups are set up to recruit individuals willing to post incentivized and misleading reviews on Amazon’s stores in the U.S., the UK, Germany, France, Italy, Spain, and Japan.

Amazon will use information discovered in this legal action to identify bad actors and remove fake reviews...