Online shopping habits show resilience as Brits plan around Black Friday
74% of UK shoppers said they are likely to shop online on or around Black Friday this year, a rise from 63% in 2021, according to a survey from commerce media company Criteo.
While speculation about the sheer scale of this year’s Black Friday compared to previous years remains, it seems Black Friday will play an important role for consumers.
In fact, roughly a third (32%) of UK shoppers say they ‘always’ shop online on or around Black Friday each year. The...