Marketers predict wide-spread metaverse adoption

A cartoon of a women enjoying the metaverse.

Marketers are gearing up to take full advantage of the metaverse, according to Sitecore’s 2022 Perceptions of the Metaverse report.

However, despite bullish intentions to invest heavily, there is clear acknowledgment that consumer education is needed and 78% of marketers plan to work harder to educate consumers on the benefits of the metaverse. The survey asked almost 700 global marketers (including over 300 based in the UK) and 2,001 consumers about their perception of the...

Metaverse: What’s the impact on data privacy?

An array of lights depicting a person's body.

The metaverse, which will merge physical reality with the digital world by way of virtual reality, augmented reality and the Internet, is coming. But the question is — are we ready?

According to Chris Wylie, the Cambridge Analytica whistleblower that spurred a massive overhaul of privacy practices and legislation across the globe, the answer to the above question is a resounding no.

In fact, it might be best to start pumping the breaks on the metaverse now before it...

More than half of social media influencers participate in the metaverse

A man wearing a virtual reality headset.

As many as 56% of social media influencers are working in the metaverse with 60% of influencers viewing themselves as creators in virtual worlds.

This is according to a study by IZEA Worldwide, a provider of influencer marketing technology, data, and services for brands. The study, which polled 1,034 US internet users ages 18 to 60-plus examined how social media influencers are leading the way into virtual worlds.

The report is the first in a series of research studies...