Mention Me, a customer advocacy platform, has secured a $25m Series B round, led by Octopus Ventures. Lead investor from the prior round, Eight Roads Ventures, also participated.

The London-based scale-up helps businesses turn referrals into a strategic channel for acquiring high-quality customers, while gathering valuable first-party data that amplifies wider marketing activity.

Mention Me will use the funds to support its vision to make every brand think advocacy-first...