95% of businesses fear recession, with marketing budget cuts likely

A calculator and pen.

As central banks around the globe ramp up interest rates in a bid to curb inflation, many businesses fear an oncoming recession.

But as they look to protect themselves from the worst effects of a potential recession, it is clear that many have not learned from the past and will cut sales and marketing budgets.

Those are the headline findings from the latest International Business Barometer report from Sapio Research. Titled 'Wave 6: Preparing for a recession?', the...