Consumer focus on sustainability outstrips marketers current skill set 

Two in five (40%) marketers would like to attain a marketing qualification relating to sustainability, but do not currently possess one.

Despite this, the number of marketers participating in sustainability work continues to increase, with three-quarters (76%) of marketers saying they have engaged in this work in the last five years, with nearly half (45%) feeling pressure in their role to communicate their company or clients’ sustainability credentials. 

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