Google introduces advanced AI advertising tools at Marketing Live

Google introduces advanced AI advertising tools at Marketing Live event

Google's new creative tools and immersive ad formats made a big impact on digital marketing at Google Marketing Live.

The annual event was in full swing in New York, where the search giant unveiled numerous innovations. These game-changing advancements provide marketers with new ways to interact with consumers and enhance their advertising campaigns.

Among the most notable introductions is a new search ad experience currently undergoing testing, with plans for wider...

Gartner’s 2024 CMO predictions: The double-edged sword of generative AI

Analyst firm Gartner has issued its forecast for what marketers need to watch out for in 2024 – and it will come as no surprise that generative AI features heavily. Yet a lack of consumer trust is the pervading theme.

By 2025, Gartner predicts that a ‘perceived decay’ in the quality of social media platforms will see 50% of consumers significantly limit – or abandon altogether – their interactions with social media. Generative AI is part of the reasons why; more than...

Capgemini’s CMO playbook for generative AI sees rapidly expanding ecosystem

Organisations who are already investing in generative AI for marketing are dedicating almost two thirds of their budget towards the technology, according to new figures from Capgemini.

62% of marketing budgets are going on generative AI, according to a poll of 1,800 global marketing executives at organisations with annual revenues of more than $1 billion USD. The same percentage of respondents believe that generative AI will ‘augment human creativity, enhancing unique human...