Gen Z avoiding advertising at all costs
Any company looking to target Gen Z consumers (those born between 1997 and 2012) shouldn’t even bother with traditional advertising.
That is the stark finding from a new report released by digital consumer research firm, Bulbshare, which gathers insights from thousands of consumers around the world.
Titled 'Ad blockers and advocacy: Why Gen Z is blocking paid ads in favour of real voices', the report finds that 99% of consumers in this generational cohort will hit...