Gen Z is the nastiest generation with online reviews

46% of Brits say they wouldn’t buy a product or service from a company if a review said it was of poor quality, a survey from small business credit card company Capital on Tap has revealed.

To help business owners, the survey sheds light on what causes people to leave reviews - both positive and negative - as well as the cities across the UK are the most likely to leave negative feedback. 

The full research can be viewed here:...

71% plan to tighten budgets and be selective on purchases

SheerID, a specialist in identity verification for commerce, has unveiled the findings of its survey of Gen Z consumers.

Fielded by Centiment on behalf of SheerID, the survey sought to gauge Gen Z’s feelings on the economy, better understand their purchasing preferences and how brands can meet the current needs of this influential cohort. The survey also explored the role that exclusive offers and rewards play in driving shopping behaviour. Respondents included a total of 1,761...

Three in five students opt for ad-supported subscriptions to keep costs affordable

University students at their graduation ceremony.

Contrary to prevailing trends of household subscription slashing, students can't live without streaming services.

For Gen Z, streaming is a thread in the fabric of their lifestyle – but more are willing to sacrifice ad-free content for budget-friendly pricing. That is, according to the new Streaming Report, based on research by UNiDAYS, a Gen Z affinity network that enables students and graduates to discover savings.

Regular, relevant and personalised TV, film and...

Vending machine launched that can detect things Gen Z find most annoying

Open-mouth coughing, queue jumpers, and not getting a ‘thanks’ after holding the door open for someone. Just some of the everyday bugbears that annoy the hell out of Gen Z, according to new research from Sprite. 

21% said that they get rattled when they hear music being played on a phone without headphones, while 22% say people putting their feet on seats on the train really gets their goat. 

Also on the list is getting stuck behind people who walk at snail's...

Gen Z exposed as the worst data hoarders

Ones and zeros representing data.

Veritas Technologies, the leader in secure multi-cloud data management, today released results from a survey “In the Cloud, Out of Mind”, revealing the environmentally aware Generation Z is not necessarily conscious of how their personal digital footprint from online accounts and applications is negatively impacting the environment.

Over half of data stored in predominantly fossil-fueled data centres by businesses is waste data. Unwittingly contributing to this are the 63% of...

23% of Gen Z avoid Google Home, Alexa and other Bluetooth devices

A Google Home device on a kitchen worktop.

Almost a quarter (23%) of Gen Zs avoid technology like Google Home, Alexa and other Bluetooth devices because of privacy concerns and only 35% want to see it in their homes.

This is according to a survey of 2,500 Gen Zs conducted by The Property Marketing Strategists. However, Gen Zs answers to other questions point the way to the future, suggesting that where they perceive a clear benefit and few downsides, they are ready to embrace the latest tech. 57%, for example, would...

Gen Z avoiding advertising at all costs

Adverts and bright signs in Times Square, New York.

Any company looking to target Gen Z consumers (those born between 1997 and 2012) shouldn’t even bother with traditional advertising.

That is the stark finding from a new report released by digital consumer research firm, Bulbshare, which gathers insights from thousands of consumers around the world.

Titled 'Ad blockers and advocacy: Why Gen Z is blocking paid ads in favour of real voices', the report finds that 99% of consumers in this generational cohort will hit...

Gen Z users are three times more likely to use YouTube than TikTok

YouTube is the most used social media platform in the UK with 88% of respondents using it since 2020 - rising to 93% in Gen Z adults (aged 18 - 29).

This is according to research from Channel Factory, a global video technology partner specialist in brand suitability solutions, which has shed some light on how users in the UK have been engaging with the main social media platforms - YouTube, TikTok, Snapchat and Meta (Instagram and Facebook) - since the pandemic started until...

Two-thirds of Gen Z out of touch with traditional Black Friday marketing

Climate Change

Gen Z has fallen out of touch with Black Friday marketing that fails to demonstrate a company’s sustainable practices, despite being the nation’s biggest consumers.

The latest from student marketing platform Student Beans, the research suggests conscious and ethical brand communications have the most impact on younger generations.

Despite this, Gen Z spends more than any other generation during the Black Friday weekend. This year the average 18-to-24-year-old spent...