Global annual marketing spend to reach $4.7 trillion by 2025
Annual marketing spend will reach $4.7 trillion by 2025, which represents growth of $1.1 trillion from 2021 to 2025 at a compound annual growth rate (CAGR) of 7% — an acceleration above the 5% CAGR from 2015 to 2019.
This is according to industry analyst firm Forrester, which has published a new report titled ‘2022 Marketing Investment Forecast.
Brands are eager to understand how to adjust their marketing investments based on the impact of the pandemic. They will...