Influencer endorsement makes consumer engagement far more likely

A camera and bottle of perfume next to a smartphone.

As influencer marketing budgets across social media continue to grow to the tune of billions of dollars – with Instagram leading the way, and TikTok rapidly growing – it is clear that influencers and digitally native content creators now form a cornerstone of many consumers’ lives.

From Love Island winners getting major brand deals to a former factory worker becoming the most followed TikTok account, the content creator’s influence spreads far and wide.