83% of consumers want to choose whether to receive comms by mail or email

An email app logo on a phone.

Although 42% of British consumers were encouraged to go paperless last year and nearly half were offered incentives to do so, only about 24% did, with just half of respondents happy to go paperless.

This is according to a survey by Royal Mail Marketreach, which was the organisation's biggest research programme in five years aimed at understanding how businesses can make the most of their customer mail.

Evidence suggests that companies would be wise to heed customers...

What it takes to stand out with your email marketing strategy

A red tulip in a field full of yellow tulips.

Recent data shows email marketing continues to sit comfortably as U.K. consumers’ preferred channel for receiving offers, content, incentives, and rewards from brands.

In fact, when it comes to driving sales, email beats paid social and display advertising by up to 128% in the U.K. This is 20% higher than consumers globally, 57% higher than France, and more than double that of Spain (62%). In this article, we take a look at who is getting it right, and which criteria are...

How MoxieLash boosted customer loyalty with email marketing

A MoxieLash model.

Founded in 2017 by entrepreneur Val Yakovchik, MoxieLash specialises in selling first-of-its-kind, innovative magnetic eyelashes and eyeliners that continue to disrupt the beauty industry. Committed to providing superior solutions to makeup enthusiasts everywhere, MoxieLash is beauty without boundaries, strongly grounded in a community of authentic, confident, fierce and total badass humans. Community is at the heart of what MoxieLash does, having built lasting customer loyalty and a...

UK consumers demand hyper-personalisation, new report reveals

The way to engage with these consumers is through real-time, hyper-personalised experiences, a new eConsultancy report, in partnership with Cheetah Digital reveals. The report 2022 Digital Consumer Trends Index: Consumer Attitudes and Trends in Personalisation, Privacy, Messaging, Advertising and Brand Loyalty shows consumers across the U.K. interact with a brand on multiple channels, oftentimes unpredictably.

Email marketing reigns supreme

Email continues to sit...

How High Speed Training boosted email open rates by 50+%

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Established in 2008, High Speed Training (HST) provides compliance and development training to keep people engaged in their chosen careers. By 2018, the organisation had supported over 1 million learners to gain their accredited certificates and it is now one of the UK’s leading online providers.

As well as having a 170-plus course catalogue, HST offers free content – covering subjects including food hygiene, safeguarding, health and safety and business – via our resource...

4 advantages of an email marketing platform

An email app logo on a phone.

Email marketing has been around for a quarter of a century – and it shows no signs of slowing down.

Not only does it provide a powerful way for marketers to tell recipients about promotions, brand messages and news. Email marketing is a versatile, low-cost, and efficient tool helping to deliver hyper-personalised comms that are measurable and create positive ROI. This can certainly be the case if a marketer chooses to use an integrated email marketing platform that supports them...

Old School: The forgotten tech making a comeback with marketers

In the results-driven world of performance marketing, it can be tempting to jump from tool to tool, scrabbling at the latest must-have tech. 

Despite massive advances in the way that marketers work, at the core of many strategies lies some pretty reliable tech, which shows no sign of being dropped from the marketing mix. 

There is a reason why old tech works, there’s a layer of trust and acceptance that marketers can benefit from - big time.

Old tech,...