SAS’ martech platform integrates with generative AI 

SAS’ marketing customers can now enjoy the power of generative AI. SAS Customer Intelligence 360 can now be integrated with generative AI providers for assistance in streamlining marketing planning, content creation, and journey design activities. 

Customers can use generative AI capabilities for the whole customer engagement life cycle, from marketing planning and audience creation to journey design, creating channel specific creative, through reporting and...

25 September 2023 | Automation

Why UK customers are ghosting businesses

Mailgun Sinch, which powers conversations between businesses and their customers through its Customer Communications Cloud, has published the State of Email Deliverability 2023 report.

According to findings, despite only 8% of all email traffic delivered to the intended inbox, businesses are still failing to prioritise their email deliverability. Almost half (44.4%) of those surveyed were not confident in their knowledge of deliverability, let alone how to achieve it. This gap...

18 August 2023 | Customer Experience

Vending machine launched that can detect things Gen Z find most annoying

Open-mouth coughing, queue jumpers, and not getting a ‘thanks’ after holding the door open for someone. Just some of the everyday bugbears that annoy the hell out of Gen Z, according to new research from Sprite. 

21% said that they get rattled when they hear music being played on a phone without headphones, while 22% say people putting their feet on seats on the train really gets their goat. 

Also on the list is getting stuck behind people who walk at snail's...

13 July 2023 | Customer Experience

Twilio debuts CustomerAI ahead of its developer conference

Twilio, a customer engagement platform that drives real-time, personalised experiences for brands, today unveiled CustomerAI ahead of SIGNAL, its upcoming user and developer conference.

Debuting in a new video, Twilio’s CustomerAI couples the power of large language models (LLMs) with the rich customer data that flows through Twilio’s Customer Engagement Platform, to help companies unlock the potential of their customers. On behalf of more than 300,000 active customer...

8 June 2023 | Customer Experience

Authentic Brands Group partners with Amperity to supercharge their customer data

Amperity, the leading enterprise customer data platform (CDP) for consumer brands, and Authentic Brands Group (Authentic), a global brand development, marketing, entertainment, and digital platform, has announced a partnership whereby Amperity will become  Authentic’s cornerstone partner for data management strategy, helping to unify in-store and digital experiences for consumers across its portfolio of brands.

With a vast roster of more than 40 iconic and world-renowned...

20 April 2023 | Big Data

How Playrcart helped Vodafone achieve above average click-through-rates

A Vodafone shop.

The client:

Vodafone Group is a British multinational telecommunications company. Its registered office and global headquarters are in Newbury, Berkshire, England. It predominantly operates services in Asia, Africa, Europe and Oceania.

As of January 2023, it owns and operates networks in 21 countries, with partner networks in 47 further countries. Its Vodafone Global Enterprise division provides telecommunications and IT services to...

17 April 2023 | Advertising

Consumers abandon firms that waste energy storing data 

A power plant.

Almost half of consumers (44%) in the UK think it’s the responsibility of the organisations that store their information online to delete it when it’s no longer needed. This is according to new research from Veritas Technologies, the leader in secure multi-cloud data management.  

And these consumers are prepared to vote with their feet if businesses don’t cut back on data-related pollution: 42% said they would stop buying from a company if they knew it was...

4 April 2023 | Best Practice

Most UK consumers will pay more to guarantee a great digital experience

Despite the cost-of-living crisis, over half of UK consumers (59%) would be willing to pay more for a product of service if it guaranteed a positive digital experience.

That is according to new research from FullStory, the leader in Digital Experience Intelligence (DXI).

The research examines the link between digital experiences (DX) and profitability, incorporating data from over 7,000 consumers across multiple industries in the UK, USA, Germany, The Netherlands,...

1 March 2023 | Customer Experience

8 out of 10 people believe organisations take customers for granted

A customer buying fruit.

Most people feel that organisations have become impersonal and lost their ‘human’ touch, instead prioritising cost-cutting and functionality.

This is according to a new national survey by customer-led growth company The Foundation.

The survey coincides with the publication of 'The Human Experience: How to make life better for your customers and create a more successful organisation', which offers solutions to the issues highlighted in the survey.

Conducted...

22 February 2023 | Best Practice

75% of marketers feel senior leadership does not value customer marketing

Someone at a desk working on design and marketing.

Three quarters (75%) of senior marketing professionals working in UK-based B2C brands do not believe senior leadership truly values the role of customer marketing to the wider business.

The findings from a study conducted by first-party data agency Planning-inc indicate that marketers are being hindered by inoperable customer data, insufficient analyst resource and a lack of customer insight, diminishing the impact of their programs.

The research identified that...

21 February 2023 | CMO