Brightcove and Magnite boost ad monetisation for CTV and online video publishers
Streaming tech firm Brightcove has entered into a strategic relationship with independent sell-side advertising platform, Magnite.
Magnite will power advertising for any Brightcove customer, growing fill and delivery to increase customer revenue. Brightcove will also integrate the SpringServe ad server to provide publishers with greater control, insight, and transparency into available ad supply.
With thousands of customers globally, Brightcove has always supported...