B2B marketing investment investment continues to increase in 2022

A pile of £20 notes.

More than three quarters (79%) of respondents consider B2B marketing very important to business growth, and more than half (64%) are looking to refresh digital marketing plans this year.

This is according to the second annual B2B Marketing Survey from creative technology studio Appetite Creative Solutions.

B2B marketing is considered an important new business driver (34%), helps deliver sales and ecommerce (22%), and creates strong brand identity (20%). With 60% planning...

Three quarters of marketers find B2B engagement harder than ever

A bee on a flower.

As many as 73% of marketers say that capturing the attention of B2B audiences is harder than it was a year ago, indicating a heightened problem in the B2B landscape.  

This is according to research from independent design consultancy The Frameworks, which surveyed 150 B2B marketers at organisations of more than 500 people, and explored the value of great design in the B2B sector and the barriers that prevent B2B marketers from making bolder creative...