Most marketers are unhappy with their marketing automation platforms

A sad looking little dog.

More than half of marketing professionals (55%) do not believe they are getting what they need from their current marketing automation platform from a value perspective.

With individualisation and dynamic engagement the watchwords for 2022, marketers are demanding more from their marketing automation platforms with improved user experience (UX) for ease of use, additional tech-stack integrations, and automated updates to new compliance requirements cited as mission critical needs....