FreeWheel partners with Lotame to offer addressable audiences at scale on CTV inventory 

FreeWheel, a global technology platform for the television advertising industry, has partnered with Lotame, a provider of data enrichment solutions for global enterprises, to expand audience data across its product suite in EMEA.

Using the breadth and depth of audience data from the Lotame Data Marketplace, FreeWheel will be able to enhance addressable audiences and reach for video advertising buyers in the region.   

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Sonobi and Experian team up for enhanced targeting

A dart board.

Sonobi, an independent, consumer-focused technology company providing a fair and equitable media marketplace, is collaborating with global information services company Experian.

By partnering with Experian, Sonobi believes it has increased programmatic addressability across the mobile web landscape, growing its reach by 25% while providing a substantial 20% increase in delivered impression value, aiding our ability to connect impactful campaigns to their desired audiences...