Moving audience research in-house: how brands are driving marketing forward in 2022

A lit up house in the evening.

Things might be looking more normal (sort of), but the effects of the last year are still being felt across the world – not to mention in the world of business.

For marketing, it’s a familiar story; slashing budgets and mounting pressure to undergo serious transformation for 2022, because “the old way” doesn’t fit the bill anymore.

A 2021 Gartner report revealed marketing budgets were reduced to record lows of just 6.4% of company revenue – almost half what...