Lack of customer data is major obstacle in reaping rewards of AI

Research from customer engagement platform Twilio has found that businesses are making good progress on implementing artificial intelligence (AI) to help power customer interactions, but are finding both a lack of customer data, as well as transparency in how they’re using that data, to be significant challenges.

Twilio’s fifth annual State of Customer Engagement Report has revealed the growing importance of brands disclosing how they use customer data to deliver AI-powered...

50% of consumers can detect AI-generated content

A recent study by digital asset management firm, Bynder, has uncovered how consumers interact with AI vs human content in 2024.

As more people start to use AI, consumer awareness of the tell-tale signs of content which is not human made is likely to increase. To put this to the test, Bynder ran a study to reveal how many people can tell when content is written fully by AI and how this impacts their engagement and opinions of the associated brand.

In a survey of...

Braze delivers new AI features to boost marketing efficiency and creativity

Customer engagement platform Braze has unveiled several new AI features across its platform designed to inspire marketers' creativity and increase efficiency in delivering more personalised, tailored experiences, all powered through Sage AI by Braze.

With a wealth of knowledge at our fingertips and the advent of AI-powered tools, marketers can inspire creativity with speed and precision. The latest AI features from Braze reflect this paradigm shift, with recent research indicating...

Jameson ‘Arrive Like a Local’ campaign returns with Visa-powered Jameson Passport

Building on the success of Jameson and Pernod Ricard Global Travel Retail (PRGTR)'s 2023 Arrive Like A Local campaign, the interactive traveller experience has returned, activated at more than 36 airports worldwide and supported by a 360 omnichannel strategy.

Reaching the widest audience for any Jameson travel retail campaign ever, the 2024 campaign aims to connect with whiskey lovers across all touchpoints on the traveller journey, not only through the specially curated city...

AI-induced anxiety and SEO volatility among top 10 challenges for marketers in 2024  

Marketing and PR leaders are facing sleepless nights from a series of complex challenges in 2024, with SEO volatility, landing PR coverage, upskilling, and AI-induced anxiety around job security topping a list compiled following new research.  

With the marketing and PR industries already facing high burn out rates and poor mental health, and a new CIPD study reporting that 76% of employees have experienced some form of stress-related staff absence, the new data...

Playable ads drive 20x more installs than banners

A woman sitting on the floor, using a laptop.

Liftoff, a growth acceleration platform for the mobile industry, has unveiled its sixth annual Mobile Ad Creative Index. The report analyses trends across four key app verticals: gaming, e-commerce, finance, and entertainment.

With increased competition, the report highlights the need for advertisers to optimize spending across platforms and ad formats. For e-commerce, the cost per install (CPI) on Android is lower across all ad types, with native ads offering the strongest value...

Digital Marketing Institute launches AI in Digital Marketing course to plug AI skills gap 

The Digital Marketing Institute (DMI), a provider of Digital Marketing Certification, has launched its first Artificial Intelligence (AI) in Digital Marketing course, following overwhelming demand from marketers. 

The decision to launch the course comes following DMI’s latest Membership Survey in 2023, which found AI to be the top skill members are looking to develop over the next 12 months.  

The course will bridge the AI knowledge gap for marketers of all...

Storyblok partnership to transform international marketing with AI-driven localisation

As new research reveals a significant amount of businesses are missing out on global opportunities by failing to go multilingual, enterprise CMS leader Storyblok has partnered with Lokalise, a AI-powered translation tool to enable brands to localise content faster and easier than ever before. 

Lokalise is a continuous localisation and translation management platform that leverages AI and algorithms to perform automated translation of text or speech from one language to another....

Gartner’s 2024 CMO predictions: The double-edged sword of generative AI

Analyst firm Gartner has issued its forecast for what marketers need to watch out for in 2024 – and it will come as no surprise that generative AI features heavily. Yet a lack of consumer trust is the pervading theme.

By 2025, Gartner predicts that a ‘perceived decay’ in the quality of social media platforms will see 50% of consumers significantly limit – or abandon altogether – their interactions with social media. Generative AI is part of the reasons why; more than...

The future of marketing: 3 key trends set to transform the European landscape in 2024

Matthew Biboud Lubeck, VP EMEA, Amperity, offers valuable insights into the challenges and opportunities that lie ahead.

In the face of ongoing economic uncertainty, brands are gearing up for a pivotal year in 2024 with a strategic emphasis on growth. While there will be many opportunities to drive profitable growth, one key theme emerges: privacy prioritisation. Strong privacy foundations enable accurate measurement while building consumer trust.

Research demonstrates...