81% of brands and agencies want advertising to be “more adventurous”

Four fifths of advertising professionals (81%) say they need to become more adventurous. 

That is according to the latest data from Bango, from a survey of 300 US and UK ad professionals working both in-house and agency-side.

As they seek to be more “adventurous”, they’re also looking to diversify the data which informs their methods, with 83% saying they are actively exploring new sources of data for targeting their...

Most consumers are happy for advertisers to use personal data to personalise adverts

A happy toy with a smiley face.

As many as 61% of UK consumers are happy for companies to use their personal data to personalise ads and offers for them.

Personalisation specialist A Million Ads, in collaboration with research company, Attest, recently conducted global consumer and marketer research identifying perceptions and preferences around personalised advertising.

The results revealed that 77% are very or somewhat annoyed when seeing or hearing exactly the same ad many times over. Moreover, 61%...