Acquia expands digital experience platform with launch of digital experience optimisation solution

A Space X rocket launching.

Acquia, a specialist in open digital experience software, has expanded its digital experience platform, Acquia DXP, with the launch of Acquia Digital Experience Optimization (DXO).

The new solution makes Acquia the first of any DXP vendor to offer a complete offering to maximise content relevance, search performance, and conversions. In addition to the previously announced Monsido acquisition offering site governance and accessibility, Acquia’s new DXO solution will include two...

Acquia enhances brand management capabilities

Digital experience specialist Acquia hsa unveiled two new integrations for its digital asset management solution, Acquia DAM, that expand its brand management capabilities.

These integrations - with Acquia Campaign Studio, Adobe Stock, and Google Translate - reduce the complexity of maintaining a consistent brand experience across digital channels, saving time for marketing and creative teams and helping them get the most value from their content assets.

Jake Athey,...