Social media users have an insatiable appetite for content—even as the social ecosystem becomes more complex. Despite AI-generated content inundating feeds, emerging networks shaking up the landscape and algorithms transforming on a dime, consumers have never been more plugged in and eager to engage with their favorite brands on every channel. 

For marketers, this is a call to action that’s getting harder to answer. Without the right insights and direction, social teams face creative fatigue trying to keep up with their audience’s heightened demands. We surveyed over 4,500 consumers to find out what users actually want from brands on social, and how their responses differ from network to network. When we asked consumers which platforms brands should stay away from, their #1 answer was somewhat surprising: none. 

Every network offers opportunities for finding and growing your community — this guide provides a comprehensive playbook tailored to every network your business operates. Our findings reveals what content social teams with limited budgets and bandwidth should prioritise, and how to deliver the greatest return on investment from your social media efforts. Learn how brands like Cisco, Aldi, and even Nasa are building out their game-changing content strategies on social.

Download the report here, and don’t miss your chance to meet the team at DMWF Europe on 26-27 November at RAI Amsterdam.