Digital video creation platform Showbox has launched a custom video offering for marketers and brands, Showbox for Brands.
With video content marketing on the rise – 70% of marketers will increase their budget this year on video – many large marketing brands are trying to make it easier for brands to create video content, including Facebook and Adobe.
The latest product on the marketing from Showbox aims to allow brands to create high-quality custom videos quite quickly, and share them via a dedicated channel.
It includes:
- Brand Suite: Designated for the brand’s own marketing team, enabling it to scale its branded video creation efforts, using customised video creation packages, formats and templates
- User generated content campaigns: A white label solution for fan activation campaigns allowing fans to create customisable branded video content
- Influencer engagement: This allows influencers to produce branded video content at scale, with the brand having control over the end product
The Showbox for Brands launch comes after its spate pf multi-channel network partnerships earlier this year.
One brand that’s already tried it out is online beauty community Preen.me. Its CEO Tamar Yaniv said fresh video content is a must due to the emerging importance of the medium.
“Video content is not a luxury, it’s an absolute necessity, and the brands that use it best know that the content must be fresh, engaging and creative,” she said.
Is your brand experimenting with video, or would you consider yourselves pros in the area? What tools do you use?
