Guinness World Records is partnering with C Squared Networks’ Festival of Media to deliver a new award category to honour the best record-breaking branding campaign.
The gong, a category within the Festival of Media Awards and sponsored by Guinness World Records, is first being rolled out in Asia Pacific, with nominated entries including the highest altitude wedding, the largest group of smartphones, and the most people playing a board game at the same time.
Alistair Richards, Guinness World Records global president, said: “With Festival of Media, and its global award series, we are pleased to recognise our record holders who use Guinness World Records achievements in ever-more creative, innovative media campaigns.
“All those on the shortlist are deserving of the accolade, but it is up to the industry to determine which campaign will walk away with the award.”
The partnership goes through two other events after the Asia Pacific Festival of Media, with a global event taking place in Rome on 6-8 April and a LatAm festival in Miami on 1-3 October.
The full shortlist for the record breaking Asia Pacific brand is:
- Ariel P&G, Vietnam, Most people hand-washing fabric simultaneously (single location)
- Berjaya Times Square, Malaysia, Largest Capsule Vending Machine
- P.T. Dokter Toy, Indonesia, Most people playing a board game simultaneously
- Fiji Airways, Fiji, Highest altitude wedding on an aircraft
- Foreign Language Teaching and Research Press (FTLRP), China, Most people to write a story
- Asia Pacific Breweries, Singapore, Farthest beer bottle slide
- International Commerce Centre (ICC), Hong Kong, Largest light and sound show on a single building
- Konica Minolta Business Solutions (HK) Limited, Hong Kong, Most participants in a static cycling relay in 12 hours
- Philips AVENT, China, Largest online photo album of handwritten notes
- Sohu, China, Largest smartphone ensemble
- Superga, Hong Kong, Largest shoe
- The Floor by O!, Sri Lanka, Most cocktails commercially available
- Encyclopedia Britannica and Taichung City, Taiwan, The Most Pop Ups In A Pop Up Book
- Breeze Activbleach, Philippines, Most people hand-washing fabric simultaneously (single location)
You can vote for your favourite here, with polls closing on March 6. Which is your favourite?
