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21st March 2011

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Scott Bartosiewicz, the man who shot to fame earlier this month after mistakenly tweeting the F-word out on the official Chrysler Twitter account, has blamed the Twitter application TweetDeck for his unfortunate indiscretion.

Bartosiewicz, formally an employee of New Media Strategy, the social media agency formally employed by Chrysler, tweeted the unforgettable line, “I find it ironic that Detroit is known as the #motorcity and yet no one here knows how to f*cking drive”.

A statement from the man’s lawyer said that blame for the momentary lapse lay with TweetDeck, the application that allows users to switch between multiple Twitter accounts at the same time.

The offending tweet, he told ABC Action News, was meant to be published on his personal feed but a technical glitch meant it was pushed to the wrong feed.

Sam Mandel, Tweetdeck executive vice president of business operations, said that TweetDeck was unfamiliar with the error, but offered to look into the matter. “We normally would try to replicate it,” he wrote. “To make sure there is no problem on our end (although it sounds very unlikely that this is a TweetDeck issue).”

Meanwhile Bartosiewicz, who has apologised unreservedly for any offence caused, says he has already received a number of job offers, but is currently considering his options.

About the Author

Matt Henkes

Covering tech trends across a number of key sectors, including telecoms, apps, marketing and IT, Matt is Editor in Chief of Tech Portfolio. Contact him via twitter @MattHenkes

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