Programmatic advertising expert Crimtan has collaborated with Fast Train Media, renowned for its innovative global travel guides, to bolster its advertising offering.
Fast Train Media specialises in crafting engaging and value-driven guides to some of the world’s most expensive cities. The strategic partnership leverages Crimtan’s expertise in programmatic advertising alongside Fast Train Media’s rich first-party data, providing advertisers with cutting-edge digital advertising solutions. Fast Train Media boasts an impressive monthly average of 1.2 million web visitors and 2.8 million page views, offering comprehensive content covering every aspect of the traveller journey.
With access to real-time traveller intent signals, brands can now engage with travellers at every stage of their journey, from initial inspiration to planning, booking, and travelling. Furthermore, advertisers can seize cross-channel opportunities across display and digitised platforms.
This collaboration comes at a pivotal moment, anticipating Google’s imminent changes to third-party cookies. For travel and retail brands targeting inbound travellers, this partnership promises unparalleled insights, real-time data and targeting capabilities.
Joshua Wilson, commercial director JAPAC, Crimtan, said: “Amidst the battle against cookies, two main approaches will continue to shape the marketing industry – contextual targeting and first-party data. While the latter relies on data from the website visitors themselves, there are challenges in scalability.
“Crimtan has established partnerships with publishers such as Fast Train Media to bring a high-quality audience pool to brands who are looking to leverage our ability to deliver the most relevant messaging across the customer lifecycle journey.”
As the iconic London Marathon approaches, with 70,000 spectators converging annually, marketers have a unique opportunity to tap into the event’s energy and showcase London’s allure alongside the marathon spectacle, inspiring travellers to explore the UK.
Gregory Lane, director at Fast Train Media, said: “Our first-party data is unique as it understands every traveller’s journey from the planning phase to when they are in-market and travelling. We can share this insight and service with prospective brands looking to reach a specific group of travellers or throughout the travel journey. With Crimtan powering this partnership, we believe it provides brands with a new and unique opportunity and platform to expand outside of their existing reach.”
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