Wiebke works as a customer strategist and keynote speaker at Falcon.io. Together with her customers she builds social media strategies, connects social media goals to company goals, and defines the right KPIs to measure success. She truly believes that companies are missing out if they don’t build personal interactions and create a loyal community on social media. According to Wiebke, social media strikes the perfect balance between the creative space and the hardcore data analytics. In a nutshell, she can help you prove why social media is an essential part of every company’s marketing mix.