I am often asked these days about our stance on transparency – the subject comes up in RFPs and has become the subject du jour in the same way as engagement, attribution and viewability.

As with these other trends, the term has been forced to carry more baggage than it was originally intended to.

Let’s recap on the transparency debate. It stems from the ANA Transparency Report of May 2016, which was specifically about advertisers being misled  by agencies who...